Let’s talk about “brain investments.”
Brain investments are investing time, money, and energy into something that increases your ability to manage your mind, and expand its value.
Brain investments are the most valuable investments that you can make in your business and life, because your brain is ultimately what produces more money, energy, and time for you.
Coaching is the perfect example of a brain investment.
Making a brain investment in coaching changes you.
It makes you feel confident, resourceful, proactive, deliberate, and self-assured.
And those are the exact feelings that propel you into productive action.
(Versus fear, doubt, skepticism, guilt, panic, and regret.)
So, enrolling in my program, Half-Finished to Done, LIVE, might seem scary.
The very reason you might be reluctant to invest in the program—for fear that you won’t make the most of it or won’t take enough action to justify the time and money investment—is actually often solved just by enrolling.
By making a brain investment, you invite yourself to step into a new identity—the self-concept of a project finisher, who invests readily in their brain—and then you start showing up accordingly.
Ready? Then it’s time to join Half-Finished to Done, LIVE, the program for those who want to master a sustainable, fun, repeatable project process and start enjoying life as a project finisher.
And—if you’d like to see this concept in action, take a look at this awesome renewal convo I had with a client recently:
Me: Love working with you. Want to join another round of Half-Finished to Done, LIVE?
Client: Is there a discount for returning clients?
Me: Nope.
Client: Hm, okay. Maybe that’s a good thing, because it will really require me to work to make my money back.
Me: Yup! On scale of 1-10, how interested are you in re-joining?
Client: A 7. *talks out loud for a bit* Okay, an 8.
Me: Great! Do you want to be a 10/10?
Client: Yeah!
Me: What would it require of you to be a 10/10, ready to go?
Wait. Let’s up the ante a bit. Instead of a 10/10 for just making your investment back, what if you committed to a 10x return on the investment?
Client: *Freaks out for a second then gets to work brainstorming and comes up with a totally doable plan for getting a 10x ROI that stretches her just the right amount.*
All this to say:
- Investing in your brain can come from joy and delight, not fear.
- When you make a brain investment, you ask yourself to stretch in doable ways.
- Sometimes it only takes a few minutes to walk your brain to a yes.
It’s all inside Half-Finished to Done, LIVE, the program for those who want to master a sustainable, fun, repeatable project process and start enjoying life as a project finisher.
